Across Hampshire the County Council are implementing a ‘driving under the influence’ campaign from the 30th November to reduce the number of drunk and drug drivers.
The Council are sending out 32 taxis with the slogan ‘you drink, I’ll drive’ plastered on the side in an attempt to persuade drivers to use them instead of driving under the influence of drugs or alcohol.
This seems like a good idea, but the Council could surely look at other was to make the campaign more effective; cheaper fares or free bus services could seem more appealing to possible offenders.
A recent road safety week was organised by a charity called Brake, and according to them 15,935 people were either killed or injured in 2007 due to intoxicated drivers.
Many people who drug-drive often do so without realising due to taking prescribed medication, which affects their driving ability; this is now being highlighted on pharmacy bags as part of the campaign.
As with the drink driving campaign surely there could be more done to prevent prescription drug driving, and the success of the campaign will reflect this.
There are already deterrents in place to stop drink or drug drivers: doing so can land you up to 6 months in prison, at least a years driving ban and up to £5000 in fines.
The results of the campaign will be interesting, and if it is a success the campaign will surely be implemented elsewhere in the UK.